Micromax overtook Samsung by claiming 22% of the smart phone market in India. Samsung which came in behind has 20% of the market which is the third largest smart phone market in the World.
Most smart phone shipment to India are in the medium and low range level which is less than $100.
Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages on its Unite phones.
This should be encouraging to local Nigeria smart phone manufactures, that they can compete favourably with established global brands if they are innovative.
Photocredit: BBC
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